Whilst the Fairtrade Fortnight (27 February – 11 March) is up and running, a series of hilarious, celebrity- films will be hitting the web on YouTube this week to encourage the public to take 1.5 million steps for Fairtrade in 2012.
Through the ‘Take A Step for Fairtrade’ campaign, the Fairtrade Foundation wants to see more individuals and businesses buying and selling Fairtrade products in the UK.
The public are being asked to think about what they can do every day, every week or every month throughout 2012 and take a step to make a difference to the lives of farmers in the developing world who produce the products they buy.
With Fairtrade every step counts. In Malawi, for example, sugar farmers earn an extra $60 for every tonne they sell on Fairtrade terms. As a result, farmers in Chinangwa village have been able to bring clean water and electricity to their homes, afford roofs for their houses and school fees for their children.
The more people that support Fairtrade, the more farmers and workers will be able to improve their lives through the better terms of trade it offers.
The Fairtrade Foundation encourages everyone to start their journey at www.fairtrade.org.uk/step.
Check out the rest of the mini-series on the Fairtrade YouTube channel at http://www.youtube.com/user/Fairtradefoundation.