Nothing much to say about this because every fresh seafood experience leaves me speechless!
If your thinking of good food but with a small budget, this is the place for you! The best filipino food located at Tiendesitas Pasig City; they will make your food the way you like it and it fresh that they called paluto… lot of food to choose! And they have variety of those that you crave for!
Walang Kupas at Paborito Mong Paluto
Restaurant is for it to become part of your lifestyle and the
communities around it. They want to be the customers top of
mind whenever they want to celebrate occasions or just simply
want to satisfy their hunger. They want to connect with the
youngs and the olds and as they experience their food, they will
be able to contribute in keeping the Filipino food culture, with
the presence of the so many foreign tasting foods and fusion
concepts as well. Because of their Paluto menus are just
simply Filipino, only served flavorfully. You can visit their facebook page for more information.
BRF COMPANY PROFILE
Brown Race Foods (BRF) is a dynamic and innovative company that was founded in July 2009.
Its first line of business was the distribution of goat meat in Robinsons Supermarket. It then
progressed to providing good quality ready-to-eat foods at affordable price.
The company is committed to:
- Providing excellent products and services to its customers.
- Contributing to the business growth of its partners in the retail industry.
- Developing excellent and conscientious workforce.
BRF’s lean organization is composed of employees who embrace excellence, integrity and
malasakit (sense of ownership, care and concern) for the company and co-employees. BRF shall
continue to introduce new products to the market, it being an innovative organization.
With the realization of its program and business objectives, BRF wants to see itself as the
benchmark of doing business in the industry where it is categorized.
BRF is currently present in 6 supermarket branches (Robinsons Supermarket: Ermita,
Manila, Metroeast Pasig, Cainta Junction, Marikina Bluwave, Eastwood Libis and Don
Antonio Fairview). The latest addition to its roster of stores is the “Walang Kupas at
Paborito mong Paluto Restaurant” in Pasig, Tiendesitas Mall.
BRF’S MISSION AND VISION
VISION – To be the customer’s choice in the food-to-go, food service, and casual dining
category.
MISSION – To delight the customers by providing them with good quality yet affordable
ready-to-eat food and Casual Dining options.
BRF’S CORE VALUES
EXCELLENCE – it is not about being perfect but it is always trying to do the best and to
always seek improvement in everything we do. It is not competing with others but it is
about competing with oneself.
INTEGRITY – is more than being honest. It is doing the right thing even if no one is
looking.
MALASAKIT – it is as if you are the owner of the business. It is avoiding to do things that
will hurt the company, its image, its products, its business partners and its employees.
The Birth of BRF’s Paluto Business.
Paluto means, the customers have the freedom to pick from the array of fresh ingredients and
have it cooked the way they want it.
Paluto concept is no longer new in the Philippines’ dining industry. As far back as more than 20
years ago, Paluto concept was already existing.
How did BRF got into Paluto? It was in 2012 when a newly opened Supermarket invited us to
operate the kitchen inside their selling area. Their unique selling proposition was that, “we cook
your food while you shop”. Because of the ever – evolving lifestyle of the working class
(housemaids in every filipino household is no longer a standard, young and old working parents
have little time to attend to their domestic duties, families who want to bond on weekends
avoid the hassle of food preparation and dealing with their “dirty” kitchens, and other time
management issues), the Paluto Services became a HIT.
But as a brief background, when the Paluto contract was offered to us, we were at first
reluctant because our only experience in food preparation then was for the pre-cooked, food
to go food items, and for the record, there was no Service provider of Paluto operations in the
Supermarket industry in the entire archipelago (thus we did not have any benchmark at all),
until we accepted the offer. What gave us the confidence was that we just did our homework
and prayers, prayers, prayers. In a very brief time, we were able to study the Paluto Industry
based on the casual dining setting.
After 2 years of operating the PALUTO business with that Supermarket, we did not continue
anymore due to some contract issues.
Again, in April 2016, another invitation came from the group of Manny Villar (whose main
business is in the Real Properties and Lands) because he ventured into the retail business.
Modesty aside, again, the PALUTO operations was a hit and PALUTO actually became the FACE
of the 12 branches of that supermarket (ALL DAY Supermarket) scattered in the North, East,
West, South parts of the country. The initial plan was that, the Paluto services would only cater
to “to go” orders. However, people prefer to dine inside the supermarket and in fact, the
management eventually provided dining tables and chairs due to customers’ demands.
But even while we were operating the 12 branches, relatives and friends never stopped from
prodding us to put up our own. Admittedly, owning a stand-alone restaurant is one of the items
in our bucket list and the rest is history.
As of this writing, we are just a 2 week-old casual dining restaurant, but surprisingly, the
customers’ in flow is so inspiring!
Our restaurant highlights fresh seafoods. We partnered with
one of the biggest seafoods supplier in the industry. Their
operations are also scattered where the sea ports are. That is
why, it is safe to claim that we may be one of the seafoods
restaurants that offer the freshest seafoods and the most
reasonable cooking services in the casual dining category.
Our Vision for the Walang Kupas at Paborito Mong Paluto
Restaurant is for it to become part of the lifestyle of the
communities around it. We want to be the customers top of
mind whenever they want to celebrate occasions or just simply
want to satisfy their hunger. We want to connect with the
youngs and the olds and as they experience our food, we will
be able to contribute in keeping the Filipino food culture, with
the presence of the so many foreign tasting foods and fusion
concepts as well. Because our Paluto menus are just
simply Filipino, only served flavorfully.
