The Guam Premier Outlets is the island’s solitary genuine outlet shopping center offering shopping center decisions at outlet esteems. Here you will discover numerous U.S. national brands at reasonable costs.
Shop Guam expands into year-long campaign
Combining progressive technology with incredible retail offers, Shop Guam gives visitors the chance to enjoy Guam as a world-class shopping destination, while also experiencing all that our island paradise has to offer,” said GVB President and CEO Nathan Denight. “We’re very excited the Shop Guam campaign is now year-long and we encourage our local businesses to take advantage of our mobile app and develop deals that will attract local shoppers and visitors to their establishments.”
New features and cutting-edge technology to improve GVB signature event
“When shopping or exploring Guam’s activities, our Shop Guam app is the way to go,” said GVB Director of Global Marketing Pilar Laguaña. “While the campaign is now offered throughout the year, the e-festival is special and will have many incentives for businesses to create and promote offers during the winter season. We’re also inviting Shop Guam ambassadors from our different source markets to generate more presence and value for our participating GVB members.”
Shop Guam e-Festival offers more than 250 deals
The Guam Visitors Bureau (GVB) is proud to announce it has worked with over 160 local vendors to generate more than 250 offers for the seventh annual Shop Guam e-Festival. The GVB signature event launched on Saturday, November 10, 2018, and will run through February 10, 2019. It also kicked off a yearlong Shop Guam campaign that will continue into four promotional seasons.
“We’re excited to share all the great deals being offered with this year’s Shop Guam eFestival and want to thank all the local businesses and GVB members that teamed up with us,” said GVB President and CEO Nathan Denight. “We highly encourage our local residents and visitors to download the free Shop Guam mobile app and take advantage of these exclusive offers during the holiday season.”
The free Shop Guam mobile app is available in six different languages and also serves as a visitor guide with sections featuring local events and businesses found only on Guam. The state of the art mobile app additionally utilizes new QR codes that merchants can scan for shoppers to redeem offers.
Unlike the other promotional seasons, the winter e-Festival period will use the Shop Guam mobile app’s iBeacon technology, which alerts users through real-time push notifications when they are nearby Shop Guam merchants.
“The journey that we’ve taken to grow Shop Guam into an award-winning global campaign has been nothing short of fantastic,” said GVB Director of Global Marketing Pilar Laguaña. “We’ve worked very hard with our industry partners and businesses to promote and develop the largest shopping event in the Western Pacific. Our Shop Guam app can be enjoyed by island residents and visitors alike, so please share it with your family and friends.”
Shop Guam Ambassadors to help promote e-Festival
Eight social media ambassadors from Japan, Korea, Taiwan, China, Hong Kong, the Philippines, Russia, and North America have been selected by GVB to assist promoting the Shop Guam e-Festival in their respective countries. Their combined fan base on social media totals more than 12 million. The digital influencers include Chihiro Inohana (Japan), Jin So Young (South Korea), Eliana Lee Yu (North America), Lien Hsia (Taiwan), Kabee Cheung (Hong Kong), Denise Laurel (Philippines), Sai Sai (China) and Karina Titova (Russia).
A user-generated content (UGC) campaign has also launched to promote Shop Guam by encouraging shoppers to post their shopping experience on social media and tagging GVB so their content can be shared worldwide. The Shop Guam UGC campaign is linked to the second year of the #instaGuam campaign.
Growth of Shop Guam
Shop Guam has attracted 1.8 million visitors to Guam since the campaign began in 2012 and has generated over $68 million in media value. GVB has worked with 784 local
merchants and promoted their 1,213 offers in the past six years. The mobile app has been downloaded just under 130,000 times.
The Shop Guam e-Festival mobile app received the 2017 Pacific Asia Travel Association (PATA) Gold Award for the best mobile app category. More so, the success of the Shop Guam campaign supported GVB’s historic recognition as the first tourism office in the United States to win the prestigious President’s “E” Award for its tourism export excellence.
For more information or to join the 2018 Shop Guam campaign, contact GVB Shop Guam Co-Op Liaison Robbie Gerrie Bautista at shopguam@visitguam.org or 671-797-9900. The Shop Guam mobile app is available for free on Google Play and Apple iTunes.
Guam achieves best Calendar Year with 1.55M visitors welcomed in 2018 December best month in arrivals
(Monday, January 7, 2019 – Tumon, Guam) The Guam Visitors Bureau (GVB) is proud to announce that Guam welcomed 1.55 million visitors in 2018, the best Calendar Year in the island’s history.
December 2018 finished off the year strong by welcoming 146,104 visitors to our island shores. This represents a 3.7% growth over the previous year, making December 2018 the best month in our islands tourism history by beating the previous record of 145,817 visitors that was set in August 2018.
This growth in arrivals is directly related to the overall increase in available seats to Guam. There were around 982 flights for the month of December 2018 with 197,228 seats available, a 5.68% increase when compared to the 186,634 seats reported in December 2017.
“We congratulate everyone in the tourism industry for pushing through 2018 with fantastic results and welcoming 1.55 million visitors to our island paradise,” said GVB President and CEO Nathan Denight. “We have much to look forward to in this new year as we grow and diversify in our source markets, share our Chamoru culture and work to welcome 1.6 million visitors in 2019.”
The Japan market’s recovery also continues, with Japan arrivals jumping 27.24% in December 2018 when compared to the previous year. Korea arrivals for the month decreased 8.9% due to the reduction in seats with airline carriers such as Korean Air and Jeju Air. However, Year-to-Date arrivals for Korea continues to show strong growth ending the year +9% vs. 2017.
Other markets that showed growth in December include Taiwan by 6.8%, the U.S. by 6.8%, Hong Kong by 17.1%, and the Russia Federation by 25.3%.
The success of the airline incentive program from GVB and the Guam International Airport Authority (GIAA) continues to attract more seats to Guam. In December, United added four more flights a week between Guam and Nagoya. T’way also began its Nagoya-Guam service on December 29 and will run through October 2019. More than 130,000 seats on 700 charter flights are scheduled for Calendar Year 2019.
